We are leaders in innovative consumer goods, with over 30 years of successful growth

JML’s products are designed to solve everyday problems in areas such as homewares, health & beauty, car care and gifting. Our motto is ‘everyday easier’ and our ranges can be found in major retail stores, online and via home shopping TV.

We pride ourselves in providing the very best service to our business customers, and working with JML should be simple, easy and highly rewarding.

A household name and a global brand

JML was founded by John Mills in 1986 when he established our company in Camden Town, north London. Since those early days, JML has grown to become a household name in the UK & Ireland as a result of heavyweight TV advertising over many years and wide distribution of products in numerous major retailers including ASDA, Boots, Robert Dyas, Tesco and Wilko. Internationally we distribute in over 50 markets around the world.

Video content for every product

Every JML product has a story to tell. The way we communicate this story is via video. Each product that we launch is developed in conjunction with a video film with high production values and the power to generate sales. Different formats are available such as 15 or 30 minute infomercials, 2 or 3 minute direct response TV advertisements, 90 second instore films, 30 second TV commercials or 8-15 seconds for online media.

A family and employee owned British company

JML employs 240 people in the UK and the company is privately owned, mainly by the Mills’ family and around 30 of our longest serving employees. Ken Daly has been our Chief Executive since 2011 having joined the company initially in a sales role in 1994.

Today our headquarters are in Chiswick, west London and our call centre, warehouse and distribution are in South Shields, Tyne & Wear.


JML’s brands encompass a wide range of categories from Personal Care to Household Cleaning, and from electrical Small Domestic Appliances to Car Care. Innovation is always at the heart and each brand delivers solutions to everyday problems with the reassurance of the JML umbrella brand that represents quality and value.